Category Archives: 1.2 Message Design

“Message design involves planning for the manipulation of the physical form of the message” (Seels & Richey, 1994, p. 31). Message design is embedded within learning theories (cognitive, psychomotor, behavioral, perceptual, affective, constructivist) in the application of known principles of attention, perception, and retention which are intended to communicate with the learner. This subdomain is specific to both the medium selected and the learning task.

(501) Bumper Sticker

My bumper sticker emerged out of the synthesis paper I wrote a few weeks ago. Jan Hawkins (, 1997) wrote that technology has limitless possibilities that will open doors for the future. Her excitement lends itself to the 21st century … Continue reading

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